MARKETING SOLUTIONS OPTIMIZED FOR PHARMACEUTICAL AND HEALTH BRANDS
With more than 8 years of industry innovation and significant marketing and media success, we have developed unparalleled data-driven programmatic media and marketing solutions optimized for pharmaceutical, over-the-counter, health, wellness, consumer packaged goods and personal care brands.
Combining postal, email, digital media, advanced TV targeting and performance-based marketing initiatives with our unique and powerful Micro-Neighborhood® targeting capabilities and self-identified opt-in audiences, we deliver measureable results for effective and scalable cross-channel campaigns.
MICHAEL WEINTRAUB - Founder, President & CEO
Even with his hectic schedule of avoiding carbs and visiting the gym for 2 hours a day, Michael finds time to run Medicx Media Solutions. Prior to starting Medicx Media Solutions, Michael was Executive Vice President and GM for the Healthcare Analytics division of Wolters Kluwer Health (formerly NDCHealth and now Symphony Health).
FRANK HICKS - Vice President of Operations
Aside from smoking cigars, traveling the world and spending a worrisome amount of time with Murphy (his golden retriever), Frank has spent more than 30 years designing, developing and deploying best-in-class operations across a variety of industries. After serving with the U.S. Naval Security Group and completing his education in aeronautical science, he started directing airline operations: Altair Airlines and Midway Airlines. In 1991, Frank joined United Technologies Corporation to lead their Global Corporate Services Program. He joined Carlson Companies in 1994, where he led their travel division.
MICHAEL JOACHIM - Vice President of Digital Media & Targeting Solutions
After relishing the last of his free time (in Costa Rica) before the arrival of his first child later this year, Michael returns to his cross-divisional strategy planning for our pharma and health brands. Michael has directed and managed digital media buying and strategy for leading technology and pharmaceutical companies and agencies with multiple divisions and over 20 brands under his command. Michael is a savvy client-facing executive with a continued record of success setting brand strategies anchored in consumer insights, creating break through communication plans and developing Interactive strategies that foster digital innovation and guide industry. Prior to joining Medicx Media Solutions, Michael led a Starcom team delivering a cross-divisional strategy and digital investment for Samsung US operating divisions resulting in 100% account growth in two years. Prior to Starcom, Michael led a team at Mediaedge for the digital investment for Novartis US operating divisions.