Data Appending

Enriched CRM Programs with Deeper Insights

Enhance your in-house or third-party modeling or segmentation capabilities with invaluable information detailing who, what, where, and how your customers are using their prescription and OTC health products. Our health data comes from over 3 billion de-identified and HIPAA certified insurance claims and over 20 million self-reporting (opt-in) consumers.

Coupling this data with our ability to thoroughly analyze it based on your specific needs and to convert this analysis is easy to understand propensity or prevalence, you can augment your existing modeling or complement your current consumer segmentation and CRM strategies with mScores™ and dozens of strategic and tactical health data attributes and behaviors.

mScores can be appended and used to select, suppress, segment, and analyze your internal and affiliated customers. Appending scores enables you to better analyze utilization trends, identify medication compliance and persistency trends, and understand your fair share challenges by physician and health plan to sharpen your promotional strategy.

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