Geo-Medical™ Targeting

Neighborhood-Level Online Audience Targeting

The holy grail of online advertising is: improved simplicity, efficiency, measurement, and control. With an ever-widening number of behaviorally targeted data points - demographic, psychographic, geographic, contextual, attitudinal, behavioral, and re-marketing, and all sorts of combinations therein, advertisers can fine tune their audiences, but the complexity inherent in such an array of choices can be daunting.

The good news is that there’s data that’s readily available, highly accurate and is the best descriptor of an audience with a specific medical condition, healthstyle or using a certain treatment. It’s called Geo-Medical Targeting with mScores. These evidence-based data provide access to Zip+4 neighborhood-level audiences that advertisers want to reach.

Geo-Medical Targeting can help you drive awareness to a very targeted audience. By Geo-Medical, we mean diagnosed medical conditions, prescribed treatments, both Rx and OTC, health styles, type of insurance coverage, co-pays, and medication compliance or consumption measures. mScores and Geo-Medical Targeting helps explain who an audience is in a way that all other behavioral and contextual targeting approaches don’t.

 

 

Think about it – demographics might help describe an audience’s age or income, geography might tell you where the audience is located, and psychographics get you closer to what specific audiences are interested in, but really they’re all based on assumptions. mScores describes evidence-based audiences using actual paid insurance claims or self-reported consumer activities.

Unlike other forms of targeting, Geo-Medical Targeting relies on very few assumptions. Today, you target males, ages 18-34, who live in specific high market share DMA's and assume that this audience segment is relative to the national average, inclined to respond to your messages. Now, you can use mScores and Geo-Medical Targeting within a Zip+4 neighborhood to know an audience has a high propensity of a specific medical condition or health style versus assuming they are your target based upon the websites and content they browse.

If you’re looking to understand who and where an audience is for the purpose of showing them relevant, targeted ads, Geo-Medical Targeting gets you closer to your goal than any other behavioral or contextual targeting approaches. Medicx Media helps the online advertising industry move closer to its long-standing promise of better efficiency, control and return on investment.

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